Netflix's DVD Delivery Service: Meeting Different Customer Needs
Netflix's DVD delivery service offers various options to meet different customer needs, even as the company faces unique challenges and potential strikes in the industry.
For those who may not have been aware, or have forgotten, Netflix has continued to operate its DVD delivery service alongside its streaming platform. Despite being primarily known as a streaming giant, Netflix has catered to customers who still prefer physical digital video discs. Much like their streaming plans, the DVD delivery service offers various options to meet different customer needs.
The decision to shut down the DVD-by-mail rental service was announced by Netflix back in April. This rental service is what initially propelled Netflix to success before online video streaming became dominant. In a blog post titled "Netflix DVD — The Final Season," co-Chief Executive Ted Sarandos expressed the company's ongoing commitment to offer the best possible service, even as their business landscape changes.
Netflix's DVD business has seen a significant decline in revenue over the past decade. In 2013, it generated over $900 million, but the numbers have dwindled since then. The company originally started as NetFlix.com in 1998, focusing on providing DVD rentals directly to consumers. However, it wasn't until 2007 that Netflix debuted its streaming service, which revolutionized the way people consume entertainment.
Currently, Netflix is facing a unique set of challenges. While its stock is performing well and showing growth, the future remains uncertain. On Wednesday, Netflix's shares were trading at a 5.42% increase, and they have risen by 89.69% over the past 12 months. However, behind the scenes, there is a feud brewing between Netflix and the Writers Guild of America and the Screen Actors Guild and the American Federation of Television and Radio Artists (SAG-AFTRA).
The writers and actors organizations have independently decided to strike against the Alliance of Motion Picture and Television Producers. This alliance consists of major movie studios and streaming companies like Netflix, Disney, and Sony Pictures. The main demands are for more lucrative royalty checks, more consistent pay periods, and stricter regulations regarding the use of artificial intelligence.