Amazon's Shares Continue to Rise

Shares of Amazon.com Inc. witnessed a slight increase of 0.28% on Friday, closing at $138.23. This positive momentum was part of a favorable trading session for the overall stock market. The S&P 500 Index saw a rise of 0.14% to reach 4,457.49, while the Dow Jones Industrial Average rose by 0.22% to settle at 34,576.59.

Amazon has now experienced two consecutive days of gains, showcasing the company's strong performance. Although it closed $5.40 below its 52-week high of $143.63, which was achieved on August 4th, this upward trend is a promising sign for investors.

In comparison to its competitors, Amazon did not outshine them on Friday. Apple Inc. saw a rise of 0.35% to reach $178.18, Microsoft Corp. experienced an impressive 1.32% increase to settle at $334.27, and Alphabet Inc. Cl C witnessed a 0.73% rise, closing at $137.20.

Despite the positive movement in share price, the trading volume for Amazon on Friday remained lower than its 50-day average volume. With 36.3 million shares traded, it fell short by 15.5 million shares in comparison to the average volume of 51.8 million.